Use a Generic HTML banner whenever the creative is HTML code.
Generic HTML banners can either be HTML that you have written yourself, or as supplied by an advertiser or banner network or exchange.
This page discusses the options that are specific to creating banners of type "html", subtype "Generic HTML". Please see the Creating a banner page for details on the overall process on creating banners.
There is a single Basic information field for Generic HTML banners, which is required:
- Name: The name of the banner. It is recommended that you use a name that uniquely identifies the banner, and will allow you to recognise the banner quickly and easily.
There are two Create an HTML banner - banner code fields for Generic HTML banners, which are:
- A free form input area for the banner HTML code. This could be HTML that you write yourself, HTML supplied by the advertiser, or may be HTML code from a banner network or exchange.
- Alter HTML to enable click tracking: When set to anything other than "Do not alter HTML", Revive Adserver will modify the HTML banner to allow clicks to be tracked. You can either select the "Generic HTML Banner" option for self or advertiser generated HTML code, or you can select from one of the many supported banner networks/exchanges.
There are two Banner link fields for SQL and web banners:
- Destination URL: The URL that the user viewing the banner should be sent to when they click on the banner. Although this is not a required field, you do need to enter the destination URL if you want anything to happen when users click the banner if the banner creative is an image. (That is, if the banner creative is a Flash file, and it contains hard-coded links, this field will not be required to be filled in; otherwise, you will generally want to provide a URL for this field.)
- Target: An optional HTML link target. Valid options are _blank, _self, _parent and _top. By default, Revive Adserver will use _blank.
There are three optional Banner display fields for SQL and web banners:
- Alt text: Optional HTML alt value for the banner creative.
- Status text: Optional text that will be displayed in the browser's status bar whenever the user's mouse is hovering over the banner. (This is only supported for image based web banners, when setting the browser's status bar also supported by the user's browser.)
- Text below image: Optional text that Revive Adserver will display below the banner creative. This is a quick and easy way to add additional text to a banner without editing the banner creative to include the text.
Finally, there are three optional Additional data fields for SQL and web banners:
- Keywords: A free-form field for storing space-separated keywords related to the banner. Keywords are used by Revive Adserver's direction selection mechanism to select banners for display. Unless you are using direct selection (which is not the most common way of delivering banners), you do not need to add keywords.
- Weight: By default, all banners in a campaign have a weight of 1, which means that the inventory allocated to the campaign will be shared equally between the different banners. As with campaigns, it is possible to configure different weights, so that different banners receive different ratios of the available inventory allocated to the campaign. See the discussion of campaign weights for Contract (Exclusive) and Remnant campaigns on the Creating a campaign page.
- Comments: A free-form text area to record notes that may be relevant about the banner.