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Requests Higher than Impressions.

A troubleshooting guide to help when the number of impressions recorded in the Revive Adserver statistics are significantly lower than the number of requests.


If you're not selecting banners via an SPC Tag for zones that you never display, and the load performance of your banner creatives is reasonable relative to the load performance of your page, you will need to review the performance of your Revive Adserver server performanceinstallation.

Poor performance on the Revive Adserver server (in general terms - not having enough memory, CPU or disk I/O performance to meet the load demands of the server under load) can result in poor banner creative load time and/or lost data, as the server fails to respond to e.g. impression beacon requests, and users' web browsers time out. This can also lead to "missing" impressions when compared with the request levels.