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A banner can be linked to a zone.
In order to display a given banner to a website visitor, the desired banner that should be shown needs to be associated (i.e. linked) to the relevant zone(s) for the website. This way, Revive Adserver knows which banners to display when the relevant zone invocation tag is invoked on a website.
If you are just starting to use Revive Adserver, skip this step until after you have created a campaign with at least one banner, and also created a website with at least one zone. Without a campaign with a banner and a website with a zone, you will not be able to perform banner to zone linking.
Inventory > Banners
To link a banner to a zone, go to Inventory > Banners:
Banner properties > Linked Zones
If necessary, use the drop down menu to select the appropriate advertiser and/or campaign, and then click on the appropriate banner name. This will take you to the Banner properties screen. Click on the Linked Zones tab.