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  • Keywords: A free-form field for storing space-separated keywords related to the banner. Keywords are used by Revive Adserver's direction selection mechanism to select banners for display. Displaying text banners inside other text content is often performed using keywords; you may want to read about direct section for text banners.
  • Weight: By default, all banners in a campaign have a weight of 1, which means that the inventory allocated to the campaign will be shared equally between the different banners. As with campaigns, it is possible to configure different weights, so that different banners receive different ratios of the available inventory allocated to the campaign. See the discussion of campaign weights for Remnant and Override campaigns on the Creating a Campaign page. 
  • Comments: A free-form text area to record notes that may be relevant about the banner.

Delivering Text Banners

Text banners can be delivered via the following mechanisms: