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A zone can be linked to both campaigns and/or banners.
In order to display a given banner to a website visitor, the desired banner that should be shown needs to be associated (i.e. linked) to the relevant zone(s) for the website. This way, Revive Adserver knows which banners to display when the relevant zone invocation tag is invoked on a website.
If you are just starting to use Revive Adserver, skip this step until after you have created a campaign with at least one banner, and also created a website with at least one zone. Without a campaign with a banner and a website with a zone, you will not be able to perform banner to zone linking.
Inventory > Zones
To link a zone with a campaign or banner, go to Inventory > Zones:
Zone properties > Linked Banners
If necessary, use the drop down menu to select the appropriate website, and then click on the appropriate zone name. This will take you to the Zone properties screen. Click on the Linked Banners tab.