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Technically, the zone invocation tags that you will generated with generate to display banners via Revive Adserver can work anywhere, on any website, but it is good practice to use group the invocation tags that are for the zones that are specific to the website definedzones by a defined website. This makes it easier to manage and track where an advertiser's campaign banners will appear, and to separate out performance statistics based on the website(s) where campaigns are running.